We saw that 16.21% made between $10,000 and $50,000, whereas the majority, 57.55%, earned less than $10,000 from their affiliate marketing endeavors. While we can’t help with every task in an affiliate managers role, we have developed some invaluable apps for your tool box. Most of the university courses on digital marketing often cover affiliates only partially, and then the information is usually a little dated. That’s of course not surprising in an industry as fast-moving and dynamic as affiliate.

What is Affiliate Management

You want to build an online audience and create unique content that engages them. At Reditus, we offer all the features you need to effectively manage your affiliate program, plus expert advice and support from our experienced affiliate experts. You can rely on Reditus to streamline your https://www.xcritical.com/ program, maximize conversions, and drive revenue. Ultimately, it’s all about finding the right partners and developing a sound strategy to ensure your affiliate program is a success. Today, we’ll break down the basics of affiliate management and try to make it easy for the uninitiated.

Amazon Affiliate Marketing

Affiliate Managers act basically as middle-men between the client (merchant) and affiliates. This includes weekly or monthly reports, attending conferences, approving affiliates, maintaining creative and promotions, and having check-in calls with both clients and affiliates. FirstPromoter was founded in 2017 by Cioaca Virgil and was the first referral-tracking tool built exclusively for SaaS and subscription companies. The software supports 190 currencies and can do conversions in 170 – exchange rates are updated daily, and you can apply a custom exchange fee. When it comes to deciding on affiliate commission rates, it’s important to remember that the commission rate is largely dependent on what you are actually promoting.

When managed properly the affiliate channel can make up a significant portion of a brand’s online revenue, with high ROAS and low CPA. Affiliates can be quickly defined as the partners that promote items or services sold by a merchant. They can be anything from coupon publishers, content publishers, loyalty publishers, etc.

What is Affiliate Management

Additionally, the system may incorporate affiliate marketing analytics, enabling advertisers to identify successful opportunities or high-performing products to focus on. By directing interested traffic to the advertiser’s website, affiliates earn commissions or rewards when purchases are made of their referred traffic. IDevAffiliate – affiliate management software with self-hosted or cloud hosted options. Affiliate management is not as difficult or expensive as you might think.

Why Not Integrating Your Affiliate and Influencer Programs is a…

And if you already know a bit (or more!) about this topic, it’ll add more flavor to the knowledge-stew. It is not their job to have affiliates, so if the decision is being based on them saying they have 1,000,000 affiliates, you should probably avoid them as this is a very misleading statement. If they are acting as top-of-the-funnel like I mentioned above, they should also be given a priority with custom commissions.

  • Their basic functions range from recruiting new affiliate partners to the program to finding different ways to increase the performance of the affiliate marketing channel.
  • Over the years, we’ve analyzed a wealth of digital marketing data to identify the most effective strategies.
  • When setting up affiliate marketing partnerships with brands, be sure to ask about the dashboard they provide and the information you can track.
  • Affiliate marketers build audiences through blogs (on WordPress or HubSpot),via newsletters, or even on YouTube or other social media channels.
  • These commissions can range from less than 1% to 20% or more, depending on the product and level of referral volume.

In addition, it’s essential to stay current with affiliate marketing industry trends. For example, according to Affiliate Insider, artificial intelligence (AI) and cloud software will play an increasing role in how affiliate marketers collect data to make decisions in 2023 [1]. Affiliate marketing is when a business enters into contractual agreements with affiliates to market and sell its products and services.

You don’t always need a network to become an affiliate, but the other three parties (the affiliates, the product creators, and the consumers) form the core of an affiliate program. You can promote affiliate products through product reviews, product comparisons, in your email newsletter, on your blog, through paid ads, and more. To be the best, you’ll need to stay up on the affiliate marketing trends, not only in your vertical but with marketing in general.

For Media Buyers

If the market seems overly saturated and the brand doesn’t seem large enough to support the drive for so many sales, you’re probably better off picking another option. Plus, it’s free to start a YouTube channel, upload videos and orient toward YouTube affiliate marketing. The downside is that there are tons of other videos and creators on YouTube, so it can be hard to get attention to your products. Plus, it’s probably going to take a lot more time to create and upload a great video than it does to just write a blog post.

Most often, an affiliate manager will receive a commission, ie, a percentage of sales they make. Over 60,000 merchants use their software to process 614,000+ orders daily and manage 6.6+ million affiliates – over $366 million has been paid in affiliate commissions from $2+ billion in revenue. When you’re using an affiliate network to manage your affiliates, they act as an intermediary and take care of the process of finding people to promote your offers for you.

Looking to increase the sales of your SaaS and leveraging the power of word-of-mouth? By developing an effective strategy and investing in the right software, you can maximize conversions and achieve success with your program. Look for a user-friendly, secure platform that provides the features you need to succeed. Investing in the right platform ensures you’re on the right track and have all the necessary tools to reach your goals. In corporate law and taxes, an affiliate is a company that is related to another company, usually by being in the position of a member or a subordinate role, a subsidiary.


An in-house affiliate management program will include the company’s own employees. Such in-house affiliate programs will have a full-time affiliate manager position and in some cases even a dedicated affiliate management team. Affiliate managers are responsible for managing an affiliate program from end to end for an online affiliate advertiser or merchant. Their basic functions range from recruiting new affiliate partners to the program to finding different ways to increase the performance of the affiliate marketing channel. Low value and no value affiliates tend to be the ones networks recommend the most since they are high converting and many networks get paid on affiliate conversions.

To qualify as an Etsy affiliate marketing partner, eligible candidates must be at least 18, have an active, unique website, have a brand identity, and meet other criteria. Affiliate marketing can yield great rewards for the advertising company and the affiliate marketer. The company benefits from low-cost advertising and the creative marketing efforts of its affiliates, and the affiliate benefits by earning additional income and incentives. The return on investment for affiliate marketing is high as the company only pays on traffic converted to sales. An affiliate management program can be set up in-house or can be outsourced.

What is Affiliate Management

Such events provide a platform for gaining insights and establishing relationships that can lead to successful partnerships and collaborations. They also inspire and motivate you by showcasing successful stories, making them a worthwhile investment for budding affiliate marketers. Affiliate networks will give you access to hundreds, if not thousands, of affiliate programs to join. An affiliate statistic says that 8 out of 10 brands run an affiliate marketing program, so the harder part is to make a selection from the many options available. If you’ve ever wanted to start your own business, especially one selling physical products, you know that it costs money to get started. With affiliate marketing, you’ll have a low-cost way to start your own business.

Top of the funnel (they have their own traffic) should get exclusive commissions, custom promotions and always be given priority. Without them you’ll need to find another way to reach these potential customers and it will probably cost a lot more money. The influence they provide and trust from their referral can normally help increase the conversion rate of this traffic. Here are a few of the major components affiliate management focuses on to drive revenue growth. Some marketing managers think the affiliate channel is something you can turn on and off like you can with paid search or paid social.

That changed particularly with networks like buy.at and Affiliate Window operating fully transparently. Average order value (AOV), proper attribution commissioning, allowing software affiliates in the checkout forex affiliate system process, conversion rates, etc., all impact the amount you earn outside of the payout. However, it is important to know that most people do not make a living exclusively from affiliate marketing.